When it comes to user-interface design, 911 is about as good as it gets. It’s the “most recognized number in the United States,” Steve Souder, a prominent 911 leader, points out. Simple, fast, and it works from any telephone in the United States. No matter what the emergency is, the call takers on the other side will triage and dispatch assistance.
I’ve taken that ubiquity and simplicity for granted over the past three parts of this EC-1 on RapidSOS as we’ve looked at the startup’s origin story, business and products, as well as its partnerships and business development engine. The company is deeply enmeshed with 911, which means that the prospects of 911 as a system will heavily determine the trajectory of RapidSOS in the coming years, or at least, until its international expansion hits scale and it isn’t so dependent on the U.S. market… READ MORE
