The North Bay Police Service has mounted a social media campaign aimed at educating the public about the proper usage of the 9-1-1 service. In recent weeks, the focus of the public service announcements from NBPS has been on what to do if you mistakenly dial 9-1-1.

The message: Don’t hang up, stay on the line and speak with the dispatcher so they know it was an accidental call to the service.

This past weekend, NBPS reports 40 misdials and hang-ups. There were 28 logged the final weekend in June, spreading officers thin as they must respond to each one… READ MORE